There are 3 categories of codes that are used to convey meanings. These are:
- Technical codes.
- Symbolic codes.
- Written codes.
Technical codes which includes camera techniques, framing, depth of field, lighting and exposure and juxtaposition.
Symbolic codes, that refers to objects, settings, peoples body language, clothing and colour.
Written codes, the language which is used and the effect it would have on the reader/audience.
The codes and conventions give the text meaning and determine the response of the viewer. They can be used as a basis for simple text analysis.
Codes are the equipment what are used such as the cameras. Symbolic codes could be what the person is feeling and how they are portraying this to us as the viewer.
Convention are the way things are done within the video this also describes the genre of the music video
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